Generic CRMs track deals. A gym lives or dies on retention. Athlo's CRM was built on a real gym floor: it watches every member's training activity, attendance and subscription status, scores their engagement 0–100, and tells you who needs attention before they quietly cancel. Then it gives you the tools to act — segmented SMS and email campaigns sent through your own provider, at your provider's rates, with 0% Athlo markup.
Automatic engagement scoring from workouts, bookings and subscription status. Spot fading members at a glance.
Inactive members, expiring subscriptions and at-risk clients surface automatically — no spreadsheet detective work.
Connect BulkGate, Twilio, Vonage, MessageBird, Brevo or any HTTP SMS provider. Pay provider rates only.
Gmail / Google Workspace, Outlook 365, Zoho, iCloud, SendGrid or your own mail server, with auto-detected settings. Automatic invoice emails and expiry reminders included.
Build audiences by activity, plan, tags or status. Run win-back campaigns for lapsed members with a couple of taps.
Full member profiles with notes and tags, smart multi-select for bulk assignment, CSV import with auto-provisioned app logins.
Monthly plans, session packs or hybrid billing through your own Stripe, Viva Payments or Revolut account — 0% commission, auto-renewals, reminders.
MRR, churn and retention metrics, booking attendance and campaign outcomes in one dashboard.
Owners usually arrive at Athlo from one of two places: a generic CRM (built for sales pipelines, blind to training data) or a booking platform's member list (fine for scheduling, useless for retention). A gym CRM only works when it sits on top of the training itself — that's why Athlo pairs the CRM with a full workout programming engine, class bookings, an in-app shop and gamified challenges, all in the same app your members already open every day. More touchpoints in one app = more data feeding the health score = earlier churn warnings.
One that scores engagement automatically, warns you before churn, and messages members where they actually read — SMS and push, not just email. Athlo does all three, bundled with bookings, workouts, payments and a shop from €39/month flat.
Athlo's Starter plan (€39/mo annual, €45 monthly, up to 50 clients) gives PTs client profiles, program delivery, billing via their own Stripe/Viva/Revolut, 1:1 chat and a branded-feel native client app — without per-client fees.
No platform markup. You connect your own SMS provider (BulkGate, Twilio, Vonage, MessageBird, Brevo…) and SMTP email, and pay only their rates.
Yes — bulk CSV import with a built-in template. Each member gets login credentials and immediate access to the iOS/Android app.
Yes — EU-hosted, encrypted, with data deletion on request and full export. See GDPR details.
Health scores, retention funnel and campaigns — plus bookings, workouts, payments and a shop. One flat subscription.
Start your free 7-day trialMore from Athlo: Best gym management software in Europe (2026) · Personal trainer software · Pricing